In this respect, the UEFA GROW program was launched in 2015 with the aim of systemic and strategic development of European football in cooperation with national football associations.

The UEFA GROW offers consulting services to national associations in the areas most relevant to football organizations, in order to create an even better picture of this sport and initiate football interest in as many people as possible.

Today in the Europe Hotel in Sarajevo, a three-day seminar has begun today, during which the FF BH administration will have the opportunity to attend lectures of experts from UEFA, regarding commercial services such as broadcasting rights, sponsorship, licensing, digital marketing, grassroots, and similar.

“By introducing new, modern technologies, UEFA is striving to bring all the available tools for modern business to all member countries. So we also have the opportunity to adopt new knowledge, to see advanced techniques, corroborated by relevant data. The survey, conducted by UEFA with aim to research respondents, says that our country is potent in every respect, and that we become a very interesting area for the implementation of the UEFA GROW Program”, said Adnan Džemidžić, the executive director of the FF BH administration sector.

The seminar was opened by the FF BH general secretary, Jasmin Baković.