The workshop aimed to strengthen club capacities in communications, media relations, and social media presence, key areas for the development of women’s football in the country.

Lectures were held by Dajana Pašić, a communications and social media expert, who shared practical advice for improving clubs’ digital promotion, and Ivana Vlaić, senior associate for women’s football at FFBiH, who spoke about the importance of active communication and promotion of women’s football competitions.

Participants had the opportunity to exchange experiences through discussion and practical examples, and learn about methods and tools that can help improve the publicity of their clubs and the competition itself.

Through these activities, the Federation continues its ongoing support for the development of women’s football in Bosnia and Herzegovina, in line with UEFA and FIFA’s strategic goals to strengthen the role and visibility of women in football.